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How to look trendy like Korean women

Our ultimate goal is to become a brand that delivers the lifestyle of modern Korean women all over the world. As Korean pop culture is on the rise, Korean fashion is also evolving to influence the world with its uniqueness.

Social Media is full of OOTDs from Korea and focused on the seasonal Korean fashion trend. Korean women have a modern quality that when it comes to fashion, they do it good and easily create a trend.


PAULVICE is a Korean-made fashion accessories brand that was established back in 2014.


PAULVICE first kicked off as a multi-shop where it sold both women’s and men’s clothing wear. After graduating from Parsons’ design school, CEO Hong Seong Jo worked at Ralph Lauren Korea until he intrepidly quit his job to open his own shop PAULVICE, after having been inspired by Korean women wearing elegant watches like a part of an accessory rather than as a functional timepiece.

Selling accessories that could perfect one’s total fashion was what Hong truly wanted to do. In 2016, PAULVICE opened a PAULVICE Designed Studio where the brand could collaborate with various Korean designers. Our first Emma collection was launched in 2017 and from that year, we have launched Rosy, Miniel, and Siren collections consecutively every year.

Miniel has been our best-seller item. The unique square dial face and various selection of straps attracted many Korean celebrities to wear them as well. In 2020, we launched the Kelly collection.

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